AI SEARCH OPTIMIZATION FOR LAW FIRMS
I run marketing teams, my father’s an attorney. For the first time ever, we just brought in business from his website.
VerdictAEO tells you exactly where you stand in AI search, and what’s keeping you off AI’s list of recommended firms.
Why VerdictAEO Exists
When my dad asked me to look at what his marketing agency was actually delivering, the gap was stark. The website was a brochure, he wasn’t in any AI search results, and the agency’s “AEO audit” offering was a technical review dressed up to justify more spend—with no way to connect marketing activity to actual business results.
I ran a real audit. Six weeks after implementing just some of the recommendations:
+ A new client file has already been opened; a second is in process
+ Inquiries from the website are up significantly
+ Site visitors are up 15%
+ Site visits are up 38%—the largest jump in two years
More people are coming to his site, coming back, and reaching out—because they’re real potential clients.
Once we saw it working, we built VerdictAEO to bring the same audit to other attorneys. 60% of people research attorney referrals online before calling. As we’d just experienced, the cost of underpowered digital marketing is invisible only until it isn’t.
The only service we offer is the AEO audit. No upsells, no retainer bloat. Just a clear picture of what it’ll take to get your firm surfaced in AI search results.
Sound like a conversation worth having? Let’s connect.
You can also find me on LinkedIn.
PRICING
How does AEO audit pricing work?
VerdictAEO pricing scales with the size of the job, not the size of the firm. Get started at the level that’s right for you.
Essentials
— FOR SMALL FIRMS
Scope
+ 3 Attorneys (max)
+ 2 Practice areas (max)
+ 1 Market (max)
Shareable Report
+ Competitive assessment
+ On-site technical assessment
+ On-site content assessment
+ 3rd Party directory assessment
+ 3rd Party reviews assessment
+ Google Business Profile assessment
+ Earned media assessment
Process
+ Scoping intake
+ VerdictAEO project agreement
+ 1 Live Reviews (max) + 0 additional calls
+ One-time, no recurring fees
Expanded Audit Components
+ Additional attorney: $500
+ Additional practice area: $1,000
+ Additional market: $1,500
$2,500
Standard
— FOR MID-SIZED FIRMS
Scope
+ 5 Attorneys (max)
+ 3 Practice areas (max)
+ 3 Markets (max)
Shareable Report
+ Competitive assessment
+ On-site technical assessment
+ On-site content assessment
+ 3rd Party directory assessment
+ 3rd Party reviews assessment
+ Google Business Profile assessment
+ Earned media assessment
Process
+ Scoping intake
+ Negotiated project agreement
+ 3 Live Reviews (max) + 2 additional calls
+ One-time, no recurring fees
Expanded Audit Components
+ Additional attorney: $500
+ Additional practice areas: $1,500
+ Additional market: $1,500 each
$7,500
THE DELIVERABLE
What do you get with the audit?
The audit produces a 15-20 page report that includes an analysis of your online presence, both on- and off-site. Site findings and recommendations run from the tactical (fix broken links, consider more descriptive page titles) to the highly strategic (redesign the site, re-imagine the blog). Off-site analysis will help you uncover and deal with any vestiges of outdated names, I.e., from acquired firms or retired partners—that may be confusing the AI engines, as well as claim and correct your directory profiles, reviews, and published content. Additionally, the report names the specific competitors outranking you in AI search for your practice areas in your markets, and tells you what they’re doing differently.
This is an actionable document that can be used by a marketer as a Statement of Work or Project Charter.
THE PROCESS
How does the audit process work?
The audit starts with a scoping call to make sure we understand which attorneys, practice areas, and markets will be part of the audit.
Once that is agreed upon, we will invoice you and make sure all necessary agreements are in place. Then, we’ll get to work. The audit generally takes 5 business days and requires no effort on your part.
While we are conducting the audit, we ask that you work with us to schedule the final review(s). Once that is done, the audit is complete. There is no recurring fee or subscription.
BENEFITS
How will the audit help your firm?
Unlike Google, AI isn’t passive—AI will make its own recommendations, even going so far as to suggest alternatives to a referral the person has already received.
VerdictAEO will help you protect those referrals from being undermined when a prospect double-checks you on ChatGPT. We’ll tell you who’s showing up instead of you, and what’s driving the gap.
FREQUENTLY ASKED QUESTIONS
What should you know about an audit?
Because free audits aren’t real audits, they’re sales tools.
Others end with automated crawls and technical review; that’s where we start. We then run actual queries in ChatGPT, Perplexity, Gemini, and Google AI Overview for your specific practice areas and cities, capture information about why your competitors show up when you don’t, and analyze the gaps.
In short, we apply expert judgment and oversight.
VerdictAEO goes beyond the technical elements of search that are the focus of other audits. We’ll tell you why one of your attorneys is (or isn’t) being recommended when someone asks ChatGPT who to call.
First, hand it to your existing agency or digital marketing team as a statement of work. Second, since it ranks every issue by impact and effort, you and your team can hold each other accountable to taking the right actions. Finally, help your content-creating attorneys tweak their focus to better leverage articles, LinkedIn posts, and other earned media.
REQUEST THE AUDIT
Ready to know where you stand?
Call, email, or book a free discovery call today to get started.
–Jason Seiden